I’m a firm non-believer in sleazy sales tactics. It doesn’t work and can truly be a recipe for disaster! I empower people, to sell ethically and in a way that they can be proud of.

Ethical selling is the only way forward and it is essential to build and maintain trust with clients, which in turn brings repeat business and increased profits. Since clients and consumers can often be well informed about a particular product or service beforehand, it is essential for you, a salesperson, to be as ethical and honest as you can be. Usually, honesty and transparency will pay off, as clients will appreciate your ethical selling standards.

Some un-ethical selling techniques that are often used are; withholding relevant information or misleading the customer when overpromising. Leaving out information will have a negative effect on your reputation and to avoid falling into the trap of overpromising, you should ensure you guarantee only what you know you can deliver. Not only will...

Are you making the consideration to work for yourself by starting your own business?

You’re not alone! In fact, there are nearly 600 million entrepreneurs around the world. 

And they all had to start somewhere.

While it might feel overwhelming to be faced with the task of getting your idea off the ground and turned into a profit-generating business, the process is easier than you might think. 

In this article, we’re talking about the top steps you need to take to start your new business. 

A step-by-step guide to starting a new business

Facing the undertaking of starting an entirely new business from scratch definitely seems daunting. But, when you break the process down into bite-sized chunks and easily digestible steps, the entire thing becomes much more approachable.

While your precise list for starting a new business might vary slightly, most entrepreneurs follow a general step-by-step checklist.

 Research the market and validate your...

When it's time to market your coaching business, it is incredibly important to focus on the quality of clients you are attracting. Instead of sharing everything about your business all over the internet in hopes of anyone seeing it, you want to narrow in on your ideal client. You can then interact with them by sharing valuable content and fostering your relationship, knowing that they have a genuine interest in your business.

Marketing Your Coaching Business is All About Quality

Spend time researching your target market, their interests, and the type of content they respond to before actually jumping into just marketing anything. This will help you make the most of your time, while also generating the highest engagement for each post. In this article, we will discuss seven advertising strategies for you to consider implementing to get your business in front of the best eyes every time.

 7 Advertising Strategies for a Successful Coaching Business

1.   Invest in Paid...

Since its birth just over 20-years-ago, social media has quickly risen to one of the most critical components of the marketing strategy. Most coaches, especially those who specialize in self-improvement and business, rely on social media for a large portion of their clients. That’s because everyone is online, sharing their information and personal details, and making these platforms a literal gold mine for business owners and advertisers.

With the right approach, you could tap into this supply and skyrocket your business to success.

In this article, we will be discussing everything you need to know about using social media marketing for your coaching business, from the best platforms to focus on, to the content you should share. It’s time to discover all that this powerful tool can do.

Best Platforms for Social Media Marketing

The sheer number of social media platforms out there is enough to leave you feeling overwhelmed. But, each one serves a different purpose, and...

Developing and implementing plans that win your coaching business new clients, but also don’t take up all of your time, demands a very delicate balance. It can be done, however, whether you’re just starting out in your coaching career, or you’re looking for innovative ways to scale your business as it grows.

By applying the right networking skills, marketing tactics, and advertising campaigns, you can attract new coaching clients in just 15 minutes a day.

This article will be exploring 5 time-saving strategies to help you grow your business without wasting your time.

5 Ways to Work Smarter, Not Harder

Having the ability to effectively conserve energy and streamline tasks is a required skill in the coaching industry. It is a demanding profession and one that can take up all of your time if you’re not careful.

Early on in their careers, coaches should explore ways in which they can work smarter, to achieve the greatest outcome in each hour of work, and allow...

When it comes to running a business or growing your business online, the marketing side provides a rather steep learning curve.

There are lots of new terms to understand and metrics to keep track of, but probably the most important of them all is your conversion.

In marketing, your conversion is everything. It lets you know you’re on the right track and drives your business to success. It can also be quite complex to understand.

In this article, we’re going to be discussing conversion, when it happens, how to keep track of it, and the best ways to improve it.

When Does a Conversion Happen?

Put simply, a conversion happens when someone completes the desired goal due to your marketing efforts.

Typically, the goal is a purchase of some type, but a successful conversion can be anything from lead generation and form completion, to simply acquiring their email address or visits to a specific page.

If you ever want to properly track your marketing conversions, it’s...

Finding the time to research the best strategies out there can be a real challenge.

Often we are looking for a quick solution to a problem we are having right now, (in between all the other things that we are doing!). Or, we are trying to get things done FAST and go bulldozing our way through our to-do list without a strategy (been there!).

I work with a lot of online coaches, as well as being an online coach myself, I am going to share with you 3 things you need to know before deciding how to market your coaching business.

The level of busy you are likely already experiencing often means less time for research and testing. 

You might type in things like ‘best system for….’ or ‘how to get more clients with…’. What you generally find is a 'mish mash' of content, with widely variable quality issues. 

You can end up sifting through a mountain of ‘stuff’ trying to figure out which bits are reliable and which are...

Please note - this article includes affiliate links to pages which include offers for discounts or free trials 

When becoming a Coach, there are some extremely helpful tools and systems that can save a significant amount of time (and headaches).

In this article I will run through the systems and tools I wish I knew about months before I got stuck in the nitty gritty of growing my Business Coaching brand. 

You can end up chasing your tail and wasting valuable time and energy when you're a newbie online business. There’s no shame in it, I’ve yet to meet someone who felt like they didn’t waste a whole bunch of time in the early days trying to run around and tick all the boxes of setting up and new business, delivering a killer service and scaling a booming business.

There are simply SO many things to do! 

From creating your online course, having an amazing social media presence, creating your coaching system, creating funnels,...

Whether you’ve just resolved to start your business or you’re getting ready to take it to the next level, making major business decisions when it's your own business, can definitely feel overwhelming. There are several different reasons why professionals might seek the help of a coach, and choosing the right match for you is extremely important to achieving the results that you desire. Before hiring someone, there are some critical questions to ask a potential business coach that are worth considering.

This is because not every coach is equal, and a little research and investigation goes a very long way. Before settling on a coach who you will trust with your business decisions, make sure to do your due diligence, and explore different coaching options.

This article will explore the top 13 questions to consider asking your potential business coach so that you can learn more about their credentials and whether or not they would be a good match for your needs.

...

In the world of making sales online, it’s not about just setting up shop and then waiting for the customers to start rolling in. (Damn). 

Instead, entrepreneurs and business owners on the Internet are required to guide potential customers on a journey, funnelling them through different stages of belief in the company as a whole. One person could never nurture every single customer on this journey, which is where the sales funnel comes in.

While many business-savvy people have heard of sales funnels by now, many still don’t know how to define what one actually is.

This article seeks to explore the question “What is a sales funnel?”, helping entrepreneurs understand it thoroughly so that they can build their own.

What is a Sales Funnel?

One of the best ways to truly understand a sales funnel is by first visualising a real funnel.

Designed to help you pour something into one finite destination in a controlled manner, a sales funnel works the same...