13 Questions to Ask a Potential Business Coach

Whether you’ve just resolved to start your business or you’re getting ready to take it to the next level, making major business decisions when it's your own business, can definitely feel overwhelming. There are several different reasons why professionals might seek the help of a coach, and choosing the right match for you is extremely important to achieving the results that you desire. Before hiring someone, there are some critical questions to ask a potential business coach that are worth considering.

This is because not every coach is equal, and a little research and investigation goes a very long way. Before settling on a coach who you will trust with your business decisions, make sure to do your due diligence, and explore different coaching options.

This article will explore the top 13 questions to consider asking your potential business coach so that you can learn more about their credentials and whether or not they would be a good match for your needs.

1.  Have You Ever Run Your Own Business?

No amount of coaching can ever replace the experience that comes with owning and running a business. From starting one up, branding, operating, marketing and increasing sales, you want to ensure that you’re choosing a coach with some real-world wisdom under their belt. Someone who has dealt with professional failure is even more ideal because they have the expertise it takes to deal with disappointment and get out of a crisis.

2.  What are your greatest successes?

Of course, not everyone has been recognised for their achievements in business, but a special leader may have, and now is the time to ask about that. This is a chance for your potential business coach to brag a little on themselves, tell you about their wins,  and for you to gauge whether they are truly able to help you accomplish your goals. 

3.  What Type of Training or Experience Have You Completed?

These days, it seems as if anyone can slap the term “business coach” after their name without any real training to back it up. Ask your potential business coach about certifications or case studies they have highlighting their experience. This can give you a general idea about their value and skillset.

4.  How Are You Different From Other Coaches?

Another great opportunity for a business coach to brag on themselves, how they answer this question will give you lots of insight into their values and personality. Look for an authentic answer where a business coach highlights the benefits for you, and run away from anyone who relies heavily on buzz words or putting other coaches down.

5.  In Which Industries Do You Have Coaching Experience?

Just because a coach has experience doesn’t mean they have relevant experience. Ask your potential business coach about industries they’ve coached before and how it relates to you and your needs. An experienced business coach is a relatable one, and they will have the ability to offer valuable advice. When investing in yourself and your business, finding the right fit is essential. 

6.  Are There Any Books That Have Impacted You Professionally?

This is a great, non-intrusive question for you to gain some insight into their values, methodology, and belief system. Business coaches should always be actively reading books, but the ones that they choose to suggest will reveal a lot about the way they run their coaching business. This can be particularly helpful when establishing the fit between you and your potential new coach. 

7.  How Many Hours Have You Spent Coaching?

You don’t have to put a huge amount of weight on the answer to this question, but it does grant you an idea of the experience your potential coach has. Someone with more experience directly working with businesses will provide more realistic solutions to help you attain your goals. The answer may also play a role in the level of investment you can expect to make with your new coach. 

8.  Do You Have a Coach or Mentor?

Yes, your coach should have a coach, or at least someone that they look up to. This helps because no one knows everything, and who your coach surrounds themselves with says a lot. If you believe in coaching as an opportunity for growth, then your coach should take advantage of that belief, too.

9. Is There A Way for Me to Speak to Former Clients?

Even more important than talking with a business coach before hiring them is hearing what their former clients have to say. A trustworthy business coach will have client testimonials or even allow you to talk with previous clients to gain an understanding of their experience in your position. A business coach with no former clients is a huge red flag.

10. What Kinds of Results Can I Expect When Working with You?

In the coaching industry, results are everything. This is the way that success is truly measured, and your prospective coach should be able to offer real, measurable results for you to examine. When discussing your wishes for your business, make sure that a potential coach can help you connect with your confidence and success.

11. What Coaching Methodology or Process Do You Use?

This will often need to be a question you come right out and ask. Some coaches could be using methodologies or teaching practices that are outdated and disproven. Business coaches need to remain immersed and relevant in their field, and you should have no shame in asking about the processes they employ. This also lets you know the exact approach they will be taking with your business needs. You want a coach who can show you where you are leaving money on the table  and confidently walk you through the action steps to maximising your profitability. 

12. How Do You Feel About Working with Me?

The chemistry between you and your business coach is huge. Honestly, it might be the most important consideration of them all. Because, not only is it important that you hire a great business coach, but you must hire the best one for you. Make sure that you find the one that “clicks” with you and is the most compatible with your business needs.

13. Where Do Coaching Sessions Take Place?

This answer can help you identify whether a coach will be able to help meet your accountability needs. Coaching sessions in the form of frequent email communication are not enough for some business owners, while weekly video chats are too invasive for others. Find a business coach who offers sessions that meet your needs, or is willing to tailor their packages.

You can explore coaching options here HERE