When it's time to market your coaching business, it is incredibly important to focus on the quality of clients you are attracting. Instead of sharing everything about your business all over the internet in hopes of anyone seeing it, you want to narrow in on your ideal client. You can then interact with them by sharing valuable content and fostering your relationship, knowing that they have a genuine interest in your business.
Spend time researching your target market, their interests, and the type of content they respond to before actually jumping into just marketing anything. This will help you make the most of your time, while also generating the highest engagement for each post. In this article, we will discuss seven advertising strategies for you to consider implementing to get your business in front of the best eyes every time.
Paid advertising, especially in the form of promoted social media ads, is incredibly helpful for coaches. This is because social media ads are especially beneficial for building a brand’s credibility and attracting visitors to their page. Coaches who can properly identify their target market find the most success using social media ads, with retargeting ads providing some of the highest conversions.
A website, and a well-managed one, is a non-negotiable for coaches. It is essential that you take some time building and maintaining your website, as this will likely provide your first impression to countless clients. Include photos of yourself and reviews from former clients to add some personality to your page. You should also consider implementing an SEO-optimized blog to help you connect with your audience and rank higher on Google.
It’s not only beneficial to have a website with your own updated blog included. Did you know that guest blogging on the websites of others also comes with some impressive benefits? Guest blogging is wonderful for granting instant exposure to targeted traffic, helping you to expand your network and boost your following. Guest blogs also provide you with the chance to backlink to your website for even greater reach.
From in-person workshops to virtual webinars, hosting an event is an awesome way to get your name out there as a coach. These affordable events allow you to prove your knowledge and authority, while also offering insight into the information your target audience is looking for. Webinars can be recorded, too, which lets you repurpose your content and reach more people!
Landing pages are a critical step in a coach’s sales funnel. These pages are a space for you to focus on a single, highly-targeted message, and are so important for generating leads. Landing pages track relevant data, allowing you to learn to optimize every element of the space, and providing social proof for your experiments. Try including components like high-quality images and a call-to-action to help your landing page convert.
Always, always ask current clients for referrals! Doing this shows your clients that you value them and their opinions, and provides the expectation that you are working together toward a greater good. These leads also cost no money for you to generate, and are likely to be high-quality and already warmed up to your coaching business.
A book is a huge way to really establish credibility in your field and get your name out there as a subject matter expert. Put simply, writing a book gets your coaching business the positive attention that it’s looking for! It’s also quite helpful for building on your personal skills, like planning, writing, and communicating.
Not every strategy works for every business. Coaches must be willing to experiment and always remain curious if they want to reach success. Don’t be afraid to play around with several of these suggestions, or all of them. Testing them on your unique audience is the only way to know if they actually work or not. Marketing your coaching business can be as detailed or simple as you’d like, but engaging with the world around you is the most important step.
I teach people how to connect with clients and book out their calendar with discovery calls in this free DM sales training