LinkedIn is an often overlooked social media platform, but it’s actually quite beneficial, especially for those with a coaching business. There are more than 750 million members on the platform, and the very mission of LinkedIn is to help make professionals “more productive and successful.” In this article, we’re discussing the numerous benefits of LinkedIn for coaches, and how they can utilise the social networking website to grow their business and earn more clients. 

How is LinkedIn Different from Other Social Media Platforms?

As mentioned above, LinkedIn does not serve the same purpose as other social media platforms. Instead of aiming to entertain or connect people on a friendly basis, LinkedIn acts as a social networking tool for professionals. The platform is very different from other social media websites, but two of the most standout differences between them are:

• LinkedIn was Designed with Professional Networking in Mind

With...

When it's time to market your coaching business, it is incredibly important to focus on the quality of clients you are attracting. Instead of sharing everything about your business all over the internet in hopes of anyone seeing it, you want to narrow in on your ideal client. You can then interact with them by sharing valuable content and fostering your relationship, knowing that they have a genuine interest in your business.

Marketing Your Coaching Business is All About Quality

Spend time researching your target market, their interests, and the type of content they respond to before actually jumping into just marketing anything. This will help you make the most of your time, while also generating the highest engagement for each post. In this article, we will discuss seven advertising strategies for you to consider implementing to get your business in front of the best eyes every time.

 7 Advertising Strategies for a Successful Coaching Business

1.   Invest in Paid...

Since its birth just over 20-years-ago, social media has quickly risen to one of the most critical components of the marketing strategy. Most coaches, especially those who specialize in self-improvement and business, rely on social media for a large portion of their clients. That’s because everyone is online, sharing their information and personal details, and making these platforms a literal gold mine for business owners and advertisers.

With the right approach, you could tap into this supply and skyrocket your business to success.

In this article, we will be discussing everything you need to know about using social media marketing for your coaching business, from the best platforms to focus on, to the content you should share. It’s time to discover all that this powerful tool can do.

Best Platforms for Social Media Marketing

The sheer number of social media platforms out there is enough to leave you feeling overwhelmed. But, each one serves a different purpose, and...