Despite the introduction of new platforms, like TikTok, Facebook remains the most popular social media channel in the world. In fact, nearly 3 billion users log into their Facebook account every single month. With numbers like these, it’s no surprise that business owners continue to use their Facebook accounts to generate and nurture many of their most profitable leads. But, though Facebook leads tend to convert like crazy, each one is just another number if you don’t know how to nurture it. 

In this article, we’re discussing three easy ways to help you nurture your Facebook leads and create conversions that last. 

• Implement a Facebook Chatbot

Believe it or not, Facebook chatbots are incredibly powerful. These tools can be customized and personalized down to the smallest detail, allowing them to almost “take over” Facebook messaging for your business. When implemented properly, chatbots can even be used as a way...

Branding, or the process of creating a name or symbol easily recognisable to your company, is an essential step in building a successful modern business. For entrepreneurs, branding can help differentiate you from your competition and outline the precise services that you offer. Today’s customers are looking for connection and humanity from the companies they support, which is why adding some personalisation to your organisation is so essential. 

In this article, we’re discussing the reasons why every entrepreneur should be taking steps to brand themselves. We are then sharing a quick checklist to help you understand the ways you can easily and effectively brand yourself for success. 

The Importance of Branding for Entrepreneurs

There are so many businesses out there. Many of them are startups and, unfortunately, most won’t succeed. For today’s entrepreneurs to remain relevant, despite all that noise, employing an effective branding strategy...

Are you making the consideration to work for yourself by starting your own business?

You’re not alone! In fact, there are nearly 600 million entrepreneurs around the world. 

And they all had to start somewhere.

While it might feel overwhelming to be faced with the task of getting your idea off the ground and turned into a profit-generating business, the process is easier than you might think. 

In this article, we’re talking about the top steps you need to take to start your new business. 

A step-by-step guide to starting a new business

Facing the undertaking of starting an entirely new business from scratch definitely seems daunting. But, when you break the process down into bite-sized chunks and easily digestible steps, the entire thing becomes much more approachable.

While your precise list for starting a new business might vary slightly, most entrepreneurs follow a general step-by-step checklist.

 Research the market and validate your...

When it's time to market your coaching business, it is incredibly important to focus on the quality of clients you are attracting. Instead of sharing everything about your business all over the internet in hopes of anyone seeing it, you want to narrow in on your ideal client. You can then interact with them by sharing valuable content and fostering your relationship, knowing that they have a genuine interest in your business.

Marketing Your Coaching Business is All About Quality

Spend time researching your target market, their interests, and the type of content they respond to before actually jumping into just marketing anything. This will help you make the most of your time, while also generating the highest engagement for each post. In this article, we will discuss seven advertising strategies for you to consider implementing to get your business in front of the best eyes every time.

 7 Advertising Strategies for a Successful Coaching Business

1.   Invest in Paid...

How to grow my online business using business development skills

SO, what is Business Development, and why should entrepreneurs care about it?

In this article we will be looking at understanding what business development is, and why entrepreneurs and business owners should know about it. We will explore what business development actually means, what tasks are considered ‘business development’ and how it fits into an overall business strategy. 

What is Business Development?

Business Development is a term used in the corporate space to define activities which help the business make more money. In actual fact it can often take 6 months or longer in a ‘corporate BD’ job to start seeing real traction in business development. The reason for this is because many of the activities of a ‘BD Executive’ are built on cold outreach and require relationship building and nurturing over time. 

Business Development has been around...

One of the most difficult aspects of the marketing world is that, because it is always changing and evolving, it requires constant adaptation for businesses to remain relevant.

Marketing is an exceptionally imaginative field, challenging professionals to stay up-to-date on current trends while also providing information about the brand that consumers can relate with. The process requires lots of research, time, and balance for success to occur, which is why it’s sometimes easy to hit that imaginative block.

When business owners feel low on their creative marketing suggestions, all it usually takes is some inspiration and excitement to get that strategy back on track. This article serves as a way to provide professionals with 10 proven marketing ideas to increase sales and help your business make its way to the top. 

1.  Run a Contest to Boost Excitement

More than buying new items, people love winning free things, so an online contest or giveaway is a wonderful...