I’m a firm non-believer in sleazy sales tactics. It doesn’t work and can truly be a recipe for disaster! I empower people, to sell ethically and in a way that they can be proud of.

Ethical selling is the only way forward and it is essential to build and maintain trust with clients, which in turn brings repeat business and increased profits. Since clients and consumers can often be well informed about a particular product or service beforehand, it is essential for you, a salesperson, to be as ethical and honest as you can be. Usually, honesty and transparency will pay off, as clients will appreciate your ethical selling standards.

Some un-ethical selling techniques that are often used are; withholding relevant information or misleading the customer when overpromising. Leaving out information will have a negative effect on your reputation and to avoid falling into the trap of overpromising, you should ensure you guarantee only what you know you can deliver. Not only will...

LinkedIn is a social media platform known for connecting professionals with professionals, which makes it the ideal place to be for digital strategists. The truth of the matter is that most users are on LinkedIn to better themselves, personally and professionally. This is why it is perfect for attracting leads, identifying your target audience, and ultimately making sales. However, it’s important to employ the proper strategies to get the most return from your efforts. In this article, we’re discussing three LinkedIn lead generation strategies digital agencies can use to improve brand awareness and build their business. 

LinkedIn is a Valuable Tool for Lead Generation

LinkedIn is quite powerful. Many large organizations accredit the platform for providing 70%, 80%, and even 94% of their B2B leads.1 This is primarily because people on LinkedIn tend to be extremely active and engaged. That’s great news for you because most users are professionals who have a high...

LinkedIn is an often overlooked social media platform, but it’s actually quite beneficial, especially for those with a coaching business. There are more than 750 million members on the platform, and the very mission of LinkedIn is to help make professionals “more productive and successful.” In this article, we’re discussing the numerous benefits of LinkedIn for coaches, and how they can utilise the social networking website to grow their business and earn more clients. 

How is LinkedIn Different from Other Social Media Platforms?

As mentioned above, LinkedIn does not serve the same purpose as other social media platforms. Instead of aiming to entertain or connect people on a friendly basis, LinkedIn acts as a social networking tool for professionals. The platform is very different from other social media websites, but two of the most standout differences between them are:

• LinkedIn was Designed with Professional Networking in Mind

With...

How to grow my online business using business development skills

SO, what is Business Development, and why should entrepreneurs care about it?

In this article we will be looking at understanding what business development is, and why entrepreneurs and business owners should know about it. We will explore what business development actually means, what tasks are considered ‘business development’ and how it fits into an overall business strategy. 

What is Business Development?

Business Development is a term used in the corporate space to define activities which help the business make more money. In actual fact it can often take 6 months or longer in a ‘corporate BD’ job to start seeing real traction in business development. The reason for this is because many of the activities of a ‘BD Executive’ are built on cold outreach and require relationship building and nurturing over time. 

Business Development has been around...