I’m a firm non-believer in sleazy sales tactics. It doesn’t work and can truly be a recipe for disaster! I empower people, to sell ethically and in a way that they can be proud of.

Ethical selling is the only way forward and it is essential to build and maintain trust with clients, which in turn brings repeat business and increased profits. Since clients and consumers can often be well informed about a particular product or service beforehand, it is essential for you, a salesperson, to be as ethical and honest as you can be. Usually, honesty and transparency will pay off, as clients will appreciate your ethical selling standards.

Some un-ethical selling techniques that are often used are; withholding relevant information or misleading the customer when overpromising. Leaving out information will have a negative effect on your reputation and to avoid falling into the trap of overpromising, you should ensure you guarantee only what you know you can deliver. Not only will...

LinkedIn is a social media platform known for connecting professionals with professionals, which makes it the ideal place to be for digital strategists. The truth of the matter is that most users are on LinkedIn to better themselves, personally and professionally. This is why it is perfect for attracting leads, identifying your target audience, and ultimately making sales. However, it’s important to employ the proper strategies to get the most return from your efforts. In this article, we’re discussing three LinkedIn lead generation strategies digital agencies can use to improve brand awareness and build their business. 

LinkedIn is a Valuable Tool for Lead Generation

LinkedIn is quite powerful. Many large organizations accredit the platform for providing 70%, 80%, and even 94% of their B2B leads.1 This is primarily because people on LinkedIn tend to be extremely active and engaged. That’s great news for you because most users are professionals who have a high...