LinkedIn is a social media platform known for connecting professionals with professionals, which makes it the ideal place to be for digital strategists. The truth of the matter is that most users are on LinkedIn to better themselves, personally and professionally. This is why it is perfect for attracting leads, identifying your target audience, and ultimately making sales. However, it’s important to employ the proper strategies to get the most return from your efforts. In this article, we’re discussing three LinkedIn lead generation strategies digital agencies can use to improve brand awareness and build their business. 

LinkedIn is a Valuable Tool for Lead Generation

LinkedIn is quite powerful. Many large organizations accredit the platform for providing 70%, 80%, and even 94% of their B2B leads.1 This is primarily because people on LinkedIn tend to be extremely active and engaged. That’s great news for you because most users are professionals who have a high...

LinkedIn is an often overlooked social media platform, but it’s actually quite beneficial, especially for those with a coaching business. There are more than 750 million members on the platform, and the very mission of LinkedIn is to help make professionals “more productive and successful.” In this article, we’re discussing the numerous benefits of LinkedIn for coaches, and how they can utilise the social networking website to grow their business and earn more clients. 

How is LinkedIn Different from Other Social Media Platforms?

As mentioned above, LinkedIn does not serve the same purpose as other social media platforms. Instead of aiming to entertain or connect people on a friendly basis, LinkedIn acts as a social networking tool for professionals. The platform is very different from other social media websites, but two of the most standout differences between them are:

• LinkedIn was Designed with Professional Networking in Mind

With...