I’m a firm non-believer in sleazy sales tactics. It doesn’t work and can truly be a recipe for disaster! I empower people, to sell ethically and in a way that they can be proud of.

Ethical selling is the only way forward and it is essential to build and maintain trust with clients, which in turn brings repeat business and increased profits. Since clients and consumers can often be well informed about a particular product or service beforehand, it is essential for you, a salesperson, to be as ethical and honest as you can be. Usually, honesty and transparency will pay off, as clients will appreciate your ethical selling standards.

Some un-ethical selling techniques that are often used are; withholding relevant information or misleading the customer when overpromising. Leaving out information will have a negative effect on your reputation and to avoid falling into the trap of overpromising, you should ensure you guarantee only what you know you can deliver. Not only will...

How to grow my online business using business development skills

SO, what is Business Development, and why should entrepreneurs care about it?

In this article we will be looking at understanding what business development is, and why entrepreneurs and business owners should know about it. We will explore what business development actually means, what tasks are considered ‘business development’ and how it fits into an overall business strategy. 

What is Business Development?

Business Development is a term used in the corporate space to define activities which help the business make more money. In actual fact it can often take 6 months or longer in a ‘corporate BD’ job to start seeing real traction in business development. The reason for this is because many of the activities of a ‘BD Executive’ are built on cold outreach and require relationship building and nurturing over time. 

Business Development has been around...

When it comes to running a business or growing your business online, the marketing side provides a rather steep learning curve.

There are lots of new terms to understand and metrics to keep track of, but probably the most important of them all is your conversion.

In marketing, your conversion is everything. It lets you know you’re on the right track and drives your business to success. It can also be quite complex to understand.

In this article, we’re going to be discussing conversion, when it happens, how to keep track of it, and the best ways to improve it.

When Does a Conversion Happen?

Put simply, a conversion happens when someone completes the desired goal due to your marketing efforts.

Typically, the goal is a purchase of some type, but a successful conversion can be anything from lead generation and form completion, to simply acquiring their email address or visits to a specific page.

If you ever want to properly track your marketing conversions, it’s...

One of the most difficult aspects of the marketing world is that, because it is always changing and evolving, it requires constant adaptation for businesses to remain relevant.

Marketing is an exceptionally imaginative field, challenging professionals to stay up-to-date on current trends while also providing information about the brand that consumers can relate with. The process requires lots of research, time, and balance for success to occur, which is why it’s sometimes easy to hit that imaginative block.

When business owners feel low on their creative marketing suggestions, all it usually takes is some inspiration and excitement to get that strategy back on track. This article serves as a way to provide professionals with 10 proven marketing ideas to increase sales and help your business make its way to the top. 

1.  Run a Contest to Boost Excitement

More than buying new items, people love winning free things, so an online contest or giveaway is a wonderful...

In the world of making sales online, it’s not about just setting up shop and then waiting for the customers to start rolling in. (Damn). 

Instead, entrepreneurs and business owners on the Internet are required to guide potential customers on a journey, funnelling them through different stages of belief in the company as a whole. One person could never nurture every single customer on this journey, which is where the sales funnel comes in.

While many business-savvy people have heard of sales funnels by now, many still don’t know how to define what one actually is.

This article seeks to explore the question “What is a sales funnel?”, helping entrepreneurs understand it thoroughly so that they can build their own.

What is a Sales Funnel?

One of the best ways to truly understand a sales funnel is by first visualising a real funnel.

Designed to help you pour something into one finite destination in a controlled manner, a sales funnel works the same...