When it comes to running a business in today’s digital world, regardless of its size, a social media presence is crucial.
Not only is this an important avenue for connecting with your audience and understanding their needs, but it is a requirement for appearing professional and trustworthy as a brand.
A potential customer is almost guaranteed to look for your social media presence, so it’s imperative to ensure it actually exists.
Currently, about 3.8 billion people are using social media in some way, which is more than half the world. This marketing approach grants you access to a market and group of people that you otherwise may have never heard of.
The issue typically is not that business owners don’t recognise the significance of a social media marketing...
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