Elevate Your Social Media Marketing Strategy with Facebook Groups

facebook messaging Sep 21, 2020

Elevate Your Social Media Marketing Strategy with Facebook

When it comes to running a business in today’s digital world, regardless of its size, a social media presence is crucial.

Not only is this an important avenue for connecting with your audience and understanding their needs, but it is a requirement for appearing professional and trustworthy as a brand.

A potential customer is almost guaranteed to look for your social media presence, so it’s imperative to ensure it actually exists. 

Currently, about 3.8 billion people are using social media in some way, which is more than half the world. This marketing approach grants you access to a market and group of people that you otherwise may have never heard of.

It doesn’t take much convincing to stress the importance of including social media into a business marketing strategy. 

The issue typically is not that business owners don’t recognise the significance of a social media marketing strategy. Instead, a problem arises when the time comes to create that strategy.

Many business owners find themselves feeling overwhelmed and simply don’t know where to start.

Today’s article is going to be covering the basics of social media marketing, and the reasons why you should consider implementing Facebook Groups marketing into that strategy. 

 

What are the Benefits of Social Media Marketing?

Initially, navigating the process of social media marketing might seem overwhelming. There are, however, a number of different advantages that can be enjoyed by employing this approach.

In the end, it’s an avenue worth putting some time and research into, as it will definitely pay off in the long run.

 

Some of the most notable business benefits of social media marketing include:

 

  • Increased Customer Loyalty: Because social media is a way for customers to connect and “talk” with your company, personalization is brought back into the business. Social media is a wonderful way for you to listen to the things your customers are saying, and then meet their needs in a real and tangible way. Because of this increased engagement and newfound mutual respect, customers are more likely to feel loyal to your business.

 

  • Boosted Website Traffic: Social media is such a simple, cheap way to get your business website in front of countless eyes. When optimized properly, your social media profiles can act as an ongoing advertisement straight to your website, sales page, or online store. 

 

  • Enhanced Trust in the Brand: Tying in with loyalty, people are much more likely to trust brands and businesses that they can engage with. When organizations post consistently on social media and engage publicly with their audience, people can easily identify the values they stand for and represent. When consumers can relate to a business, they are more likely to trust it. 

 

Popular Social Media Platforms

 

Since its birth in 1997, the idea and image of social media has grown and changed dramatically. Platform options have come and gone, creating the online reality that we have today. Currently, the eight most popular social media platforms are:

Pinterest: 320 million active users

Twitter: 330 million active users

LinkedIn: 660 million active users

TikTok: 800 million active users

Instagram: 1 billion active users

YouTube: 2 billion active users

Facebook: 2.7 billion active users

Why Facebook is So Popular for Social Media Marketing?

 

Facebook is popular for just about everything! It’s no wonder business owners flock to the platform in droves to get their content in front of the billions of users actively enjoying it.

When launching your social media marketing campaign, Facebook is one of the best places to get started.

Some of the most popular reasons Facebook remains at the top of the list for business marketing include:

 

  • Facebook Allows A Targeted Audience: When creating an advertising campaign on Facebook, the entire thing is designed with a targeted audience in mind. This allows businesses to create a more successful advertisement for less. 

  

  • Facebook is Continually Growing: From different react features and Facebook Live to chatbots, Facebook is continually growing and evolving to help businesses connect with their audience on a more personal level than ever before.

  

Marketing with Facebook Groups

 

One new marketing approach that many entrepreneurs are using to create a highly targeted and engaged audience is the utilisation of Facebook Groups.

Built around common interests, goals, or some other similarity, Facebook Groups allow users to join and interact with like-minded individuals.

A Facebook group provides a much more streamlined method of communication with select customers, allowing you to build a long-lasting relationship and increase your organic reach.

Be sure to establish your group’s purpose early on so that group members can easily identify the kind of group they’re joining.

There are several different routes you might consider going when utilising Facebook Groups for business, including:

 

  • Using Your Facebook Group for Customer Support: Some business owners utilize their Facebook group for customer support and business news. This is where customers can voice concerns, and news surrounding deals and upcoming rewards can be shared. 

 

  • Using Your Facebook Group for Educational Content: Your business Facebook group can also be used to share educational content about common problems that your products or services can be used to solve. This is a great way to relate to your customers, and show them why they should trust your business. 

 

 

  • Using Your Facebook Group for Brand Ambassadors: One really popular way that organizations are using Facebook Groups is to gather all their biggest fans into one place. These are people who have been identified as those with high engagement and excitability. These people can be used to spark more conversations around your business by being offering brand ambassador positions.

 

As you advance your marketing efforts with Facebook , it's likely you will start to see increased friend requests to your Facebook Page, as people become more aware of your brand and business. 

When you get more traffic to your personal page, it can be used as a tool to grow brand awareness and get personalised with your ideal customers.

You can learn a lot from your potential customers and fans from messaging with them directly.

Learn about how to use Facebook Messenger to generate more clients for your business HERE

 

Thanks for joining me!

 

Rach



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