LinkedIn is a social media platform known for connecting professionals with professionals, which makes it the ideal place to be for digital strategists. The truth of the matter is that most users are on LinkedIn to better themselves, personally and professionally. This is why it is perfect for attracting leads, identifying your target audience, and ultimately making sales. However, it’s important to employ the proper strategies to get the most return from your efforts. In this article, we’re discussing three LinkedIn lead generation strategies digital agencies can use to improve brand awareness and build their business. 

LinkedIn is a Valuable Tool for Lead Generation

LinkedIn is quite powerful. Many large organizations accredit the platform for providing 70%, 80%, and even 94% of their B2B leads.1 This is primarily because people on LinkedIn tend to be extremely active and engaged. That’s great news for you because most users are professionals who have a high...