Despite the introduction of new platforms, like TikTok, Facebook remains the most popular social media channel in the world. In fact, nearly 3 billion users log into their Facebook account every single month. With numbers like these, it’s no surprise that business owners continue to use their Facebook accounts to generate and nurture many of their most profitable leads. But, though Facebook leads tend to convert like crazy, each one is just another number if you don’t know how to nurture it. 

In this article, we’re discussing three easy ways to help you nurture your Facebook leads and create conversions that last. 

• Implement a Facebook Chatbot

Believe it or not, Facebook chatbots are incredibly powerful. These tools can be customized and personalized down to the smallest detail, allowing them to almost “take over” Facebook messaging for your business. When implemented properly, chatbots can even be used as a way...