Ethical Selling Tips | My Calls to Clients Sales Lab

I’m a firm non-believer in sleazy sales tactics. It doesn’t work and can truly be a recipe for disaster! I empower non-salespeople, to sell ethically and in a way that they can be proud of.

 Ethical selling is the only way forward and it is essential to build and maintain trust with clients, which in turn brings repeat business and increased profits. Since clients and consumers can often be well informed about a particular product or service beforehand, it is essential for you, a salesperson, to be as ethical and honest as you can be. Usually, honesty and transparency will pay off, as clients will appreciate your ethical selling standards.

 Some un-ethical selling techniques that are often used are; withholding relevant information or misleading the customer when overpromising. Leaving out information will have a negative effect on your reputation and to avoid falling into the trap of overpromising, you should ensure you guarantee only what you know you can...


The 3-Step Branding Checklist For Entrepreneurs

Branding, or the process of creating a name or symbol easily recognisable to your company, is an essential step in building a successful modern business. For entrepreneurs, branding can help differentiate you from your competition and outline the precise services that you offer. Today’s customers are looking for connection and humanity from the companies they support, which is why adding some personalisation to your organisation is so essential. 


In this article, we’re discussing the reasons why every entrepreneur should be taking steps to brand themselves. We are then sharing a quick checklist to help you understand the ways you can easily and effectively brand yourself for success. 

The Importance of Branding for Entrepreneurs

There are so many businesses out there. Many of them are startups and, unfortunately, most won’t succeed. For today’s entrepreneurs to remain relevant, despite all that noise, employing an effective branding strategy...


5 Strategies to attract new coaching clients in just 15 minutes per day

Developing and implementing plans that win your coaching business new clients, but also don’t take up all of your time, demands a very delicate balance. It can be done, however, whether you’re just starting out in your coaching career, or you’re looking for innovative ways to scale your business as it grows.

By applying the right networking skills, marketing tactics, and advertising campaigns, you can attract new coaching clients in just 15 minutes a day.

This article will be exploring 5 time-saving strategies to help you grow your business without wasting your time.

5 Ways to Work Smarter, Not Harder

Having the ability to effectively conserve energy and streamline tasks is a required skill in the coaching industry. It is a demanding profession and one that can take up all of your time if you’re not careful.

Early on in their careers, coaches should explore ways in which they can work smarter, to achieve the greatest outcome in each hour of work, and allow...


3 things you need to know before you market your coaching business

Finding the time to research the best strategies out there can be a real challenge.

Often we are looking for a quick solution to a problem we are having right now, (in between all the other things that we are doing!). Or, we are trying to get things done FAST and go bulldozing our way through our to-do list without a strategy (been there!).

I work with a lot of online coaches, as well as being an online coach myself, I am going to share with you 3 things you need to know before deciding how to market your coaching business.

The level of busy you are likely already experiencing often means less time for research and testing. 

You might type in things like ‘best system for….’ or ‘how to get more clients with…’. What you generally find is a 'mish mash' of content, with widely variable quality issues. 

You can end up sifting through a mountain of ‘stuff’ trying to figure out which bits are reliable and which are...


10 Creative Marketing Ideas to Increase Sales for Your Business

One of the most difficult aspects of the marketing world is that, because it is always changing and evolving, it requires constant adaptation for businesses to remain relevant.

Marketing is an exceptionally imaginative field, challenging professionals to stay up-to-date on current trends while also providing information about the brand that consumers can relate with. The process requires lots of research, time, and balance for success to occur, which is why it’s sometimes easy to hit that imaginative block.


When business owners feel low on their creative marketing suggestions, all it usually takes is some inspiration and excitement to get that strategy back on track. This article serves as a way to provide professionals with 10 proven marketing ideas to increase sales and help your business make its way to the top. 

1.  Run a Contest to Boost Excitement

More than buying new items, people love winning free things, so an online contest or giveaway is a wonderful...


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