When it comes to running a business or growing your business online, the marketing side provides a rather steep learning curve.

There are lots of new terms to understand and metrics to keep track of, but probably the most important of them all is your conversion.

In marketing, your conversion is everything. It lets you know you’re on the right track and drives your business to success. It can also be quite complex to understand.

In this article, we’re going to be discussing conversion, when it happens, how to keep track of it, and the best ways to improve it.

When Does a Conversion Happen?

Put simply, a conversion happens when someone completes the desired goal due to your marketing efforts.

Typically, the goal is a purchase of some type, but a successful conversion can be anything from lead generation and form completion, to simply acquiring their email address or visits to a specific page.

If you ever want to properly track your marketing conversions, it’s...

One of the most difficult aspects of the marketing world is that, because it is always changing and evolving, it requires constant adaptation for businesses to remain relevant.

Marketing is an exceptionally imaginative field, challenging professionals to stay up-to-date on current trends while also providing information about the brand that consumers can relate with. The process requires lots of research, time, and balance for success to occur, which is why it’s sometimes easy to hit that imaginative block.

When business owners feel low on their creative marketing suggestions, all it usually takes is some inspiration and excitement to get that strategy back on track. This article serves as a way to provide professionals with 10 proven marketing ideas to increase sales and help your business make its way to the top. 

1.  Run a Contest to Boost Excitement

More than buying new items, people love winning free things, so an online contest or giveaway is a wonderful...