5 Ways to Use Direct Message Marketing to Increase Sales

Using Instagram DM and Facebook Messenger to make sales for your business.

When it comes to growing and marketing your business online, have you tried using social media platforms like Facebook and Instagram 'DM'?

 

Both platforms offer unparalleled potential and direct access to your next customers.

 

Utilising Instagram Direct Messaging and Facebook Messenger to connect with your followers grants you direct access to audience members, while also awarding insight into trends, and current consumer interests

 

For businesses, social media platforms like Facebook and Instagram are literally gold mines and should be treated as such. 

 

On top of engaging with audience members through tags and comments, business owners shouldn’t be afraid to also open the line of communication with direct message

 

It’s a wonderful, personalised way to remind your audience that there is a human behind the brand and that you aren’t afraid to connect and communicate. There is, however, some etiquette that should be followed when messaging people, and we’re going to be talking about how to stay respectful and effective when direct message marketing today.

 

  • Make it Personal

 

Many brands miss the opportunity to make sales on Facebook Messenger because they simply don’t know the option is there. Direct messages through Facebook and Instagram are one of the best ways to connect directly with a consumer, increasing your trustworthiness and the likelihood of purchase. But, when people check a message notification, they are expecting it to contain information relevant and important to them.

 

Instead of only paying attention to quantity, simply copy and pasting the same generic message to every single person, consider the effectiveness of a personal and personable message.

 

Identify the message recipient, and touch on a few of their recent posts to show that you know a little bit about them. 

 

Messages with a personal flair aren’t only more likely to be opened and responded to, but they can also significantly improve the relationship you have with audience members.

 

When people identify your business as a brand they can trust, and one that takes their needs seriously, they are more likely to support it. 

 

  • Share Important Information

 

Besides customizing messages for recipients, it’s also important to write and send messages that your audience members want to read. Think about it from their point of view. What kinds of messages would you like to receive from your favourite brands and companies?

 

Instead of being the kind of business that simply messages you're followers for anything and everything, remind them that when they receive a message from you, it’s important. 

 

One of the best ways to increase engagement through Facebook and Instagram direct message marketing is to reach out to audience members during a giveaway.

 

People love receiving free stuff, and will be happy you told them about the chance! 

  • Use Your Voice 

The messaging feature on both Instagram and Facebook offer the option to send a voice message, which is a powerful tool for connecting directly with someone else.

 

The voice approach provides an alternative to the traditional walls of text that people are used to seeing every day, while also allowing a potential client to connect with a brand in a way they never have before.

 

On top of bringing a new level of connection between business and customers, taking advantage of the voice feature on Facebook and Instagram direct messages can help streamline communication in a much more effective way.

 

Consider using voice messages to convey excitement, provide customer support, and connect genuinely with those who support your business. 

 

  • Encourage Communication with Stories

 

One of the biggest concerns from people attempting to make sales on Facebook Messenger or through Instagram Direct is how to approach a customer without sounding spammy.

 

Cold messages are one of the most substantial complaints out there these days, and business owners don’t want to make mistakes to cost them the followers they do have.

 

There can be a place for cold messaging, but you have to put in a lot of ground work to pull that off WITHOUT sounding spammy. 

 

If this describes you, this can be remedied by encouraging your audience to message you instead. 

 

Encouraging audience members to message you can primarily be done through the “Stories” feature on both Facebook and Instagram, where you can include polls, questions, and other interactive features into your story.

 

Try asking your audience their opinion about a new product, or something they’d like to see go on sale. Customers are happier when they feel heard, and this benefits you by granting understanding into exactly what your audience is looking for.

 

  • Reach Out to Those Who Engage Frequently

 

You should pay close attention to those people who engage with your business account frequently, by liking, commenting, and sharing your posts.

 

These people already have somewhat of a clear opinion about your brand in their minds, and it’s probably positive. 

 

Your primary goal for reaching out should be to build a stronger relationship with this individual, which is why it’s so important to take the time to message those people who engage with you frequently.

 

You can use this same approach with customers who have already purchased from you before. Message and let them know that you care what they think about your business, ask how satisfied they are with their purchase, and you could even ask for a review here, too!

Final Thoughts

With all the different facets of marketing available throughout social media platforms like Facebook and Instagram, it can be easy to overlook the impressive opportunity that is direct message marketing.

Instagram Direct and Facebook Messenger marketing is a crucial and unmatched way to build deeper relationships with your audience, and understand more about what they’re looking for. 

Sending messages directly to consumers requires tact though, which is why research must be done before simply jumping right in and getting to work.

 

I know how important it is to do things the right way, which is why I’m offering a free once-in-a-lifetime training course to guide you on attracting new clients through Facebook Messenger.

 

This lead generation training will show you exactly how to get new clients using the free messaging tool that every Facebook and Instagram account comes with, allowing you to generate the most success with the smallest investment. 

Learn more about getting the clients that you deserve and growing your way to success with the free messenger lead generation training available here

Thanks for reading! 

 

Rach

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